Today, David Cameron launched a nationwide poster campaign aimed at reaching out to people who have never voted Conservative before.
The posters feature three people who will be voting Conservative for the first time at the next election and explain why they have made their decisions. Julie from Llandudno says she backs our plans to help families; Ian from Congleton stresses the importance of sorting out the economy; and Danielle from Brighton talks about the need to mend our broken society.
Millions of people had high hopes when Labour were elected in 1997. But they haven't made Britain a fairer society. David's message to those people is clear: we are not the same old Conservative Party. We have changed. And we need your support to make the changes we need to get this country back on its feet.